Friendship app Frendie
Branding & visual identity | Marketing materials |
Social media | Video- & photography | Website design
Video & photo editing | Print designs | Service design
I was a strong part of the Frendie team for almost two years. Our collaboration started when I re-designed Frendie's brand and visual identity when they changed their name from Kaverisovellus to Frendie. We extended our collaboration to social media content and graphic design projects such as roll-ups and flayers. Soon I was a solid part of the team and had responsibilities such as marketing materials, copywriting, social media, designing new website, photographing and UI/UX design. I was also part of designing the product and the features with the founders and in addition I made my master's thesis to Frendie with a theme of customer onboarding.
Branding &
visual identity
When Frendie – previously known as Kaverisovellus – changed the name, they wanted to also update their brand and visual identity. They were hoping for gender-neutral look and feel as well as bright visuals that would stand out.
UI/UX Design
One of my tasks was to bring the new brand to the Frendie app as well as design the look and functions of the Frendie PRO platform. The client wanted the app to look bright and colorful. I built a working prototype in Figma and collaborated with a small team of developers to bring the new update to the users. You may try the prototype out yourself on the right.
Graphic Designs from small to big mediums
With Frendie I got to design many different prints from brochures and flyers to posters and roll-ups, all the way to banners and beach flags. My designs have been seen for example at Simerock music festival and Korkeasaari Zoo.
Image © Ida Kuivasniemi | Simerock 2024
Image © Ville Fofonoff | Simerock 2024
Image © Teppo Seppä | Simerock 2024
Social media & video editing
I designed and edited multiple videos to the website, sale purposes and social media. I filmed the material myself and made spoken audios when necessary.
