A bold stand out with emotion
Web design | Product video | Communication with the copywriter & developer
Claned's wish was to totally renew their websites with a fresh bold look. Claned is an award winning online learning platform with analytics, social learning and intuitive design. The goal was to shred off the serious corporate elements, clinical product images and sharpen the message of the copytext. To reach the goal I played with diagonal lines and shapes and brought portraits in to the design to showcast the diversity of the users. The images were used in a meme-like style to emphasize the relaxed and witty company culture as well as the emotions good learning platform evokes in its users. For the product page I provided a video introducing the Claned features. The video based on the written script provided by the copywriter.